Most technical SEO audits I inherit from other agencies are 90 pages of theory and 4 pages of impact. After running full technical audits on 200+ sites across Indian e-commerce, SaaS, and local service businesses, I’ve boiled the down to 42 fixes that actually move keyword rankings — not vanity scores. This is the exact […]

Google AI Mode is the biggest SERP shift since featured snippets — and if you’re still optimising for blue-link rankings alone, you’re already behind. Google AI Mode is the new conversational search experience Google rolled out globally in early 2026, and it now triggers on more than half of all informational and commercial queries. Instead

Generative Engine Optimisation — GEO — is the discipline of getting your brand cited inside the answers produced by ChatGPT, Perplexity, Gemini, and Claude. It’s not a replacement for SEO; it’s a parallel channel that’s already driving qualified traffic for the brands that got there early. Over the last six months, working as an with

If your organic traffic has dropped in the last six months and you cannot pinpoint why, Google’s AI Overviews are almost certainly part of the answer. Rolled out globally in 2024 and now appearing on over half of all search queries, AI Overviews generate AI-summarised answers directly at the top of search results — above